In accordance with the state of media, audiences have been leaning towards technology when searching for news. As society becomes more in tune with the digital world, advertising is a key component to survival for most news organizations. Major trends mostly deal with the reliance on advertising and the progress of the media with new technology. The three following components within the two articles provided are what I found to be most pertinent:
-As news organizations take to a digitalized era, more confusion has risen in measuring the demographic they reach
-News organizations with specific audiences tend to attract more elite advertising companies, thus maintaining their status quo
-Local news has remained unchanging and continues to rise in revenue, exceeding its own expectations
These components all affect those who foresee themselves down the path of journalism. Adaptation of new technology will garner an attraction for employers. Elite advertising gives career projection in a field of journalism more stability. Local news being constant provides students a leeway to learning more about the industry without jeopardizing their career path.
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