Wednesday, August 31, 2011

State of the Media Response



In accordance with the state of media, audiences have been leaning towards technology when searching for news. As society becomes more in tune with the digital world, advertising is a key component to survival for most news organizations. Major trends mostly deal with the reliance on advertising and the progress of the media with new technology. The three following components within the two articles provided are what I found to be most pertinent:

-As news organizations take to a digitalized era, more confusion has risen in measuring the demographic they reach

-News organizations with specific audiences tend to attract more elite advertising companies, thus maintaining their status quo

-Local news has remained unchanging and continues to rise in revenue, exceeding its own expectations

These components all affect those who foresee themselves down the path of journalism. Adaptation of new technology will garner an attraction for employers. Elite advertising gives career projection in a field of journalism more stability. Local news being constant provides students a leeway to learning more about the industry without jeopardizing their career path.


Friday, August 26, 2011

How do you like them news pegs?

At 7:00AM every morning, I wake up to "Good Morning America" on the tube and turn to my Droid to get my daily dose of Twitter feeds from The New York Times, CNN, Wall Street Journal, and Huffington Post.

I've been with journalism since my days at Escambia High, having worked on the first circulation of the Gator Gazette. My freshman year at UWF, I was fully committed to journalism, but we went on a break for a year and a half when I decided to explore other options. The option being legal studies. After that brief stint, I came crawling right back. Now, I'm writing for The Voyager. My relationship with Journalism has always been rocky, but the press has always intrigued me.

The press is an interesting topic to discuss. I've had my fair share of being on both sides of the spectrum, the subject and the interrogator. What I love about journalism and the news media overall is the fact that the industry is ever-changing. This progress can also be a downside to the industry due to the lack of career projection. I suppose that's why I'm not really set on a definitive career path. For now, I'm satisfied and content with knowing I'm sticking with journalism.